Business Case Study Projects

💡 Making Learning Relevant With Case Studies 💻

Placing student learning outcomes in the context of real-world problems gives purpose
and meaning to knowledge and skills.” Gagné & Merrill

Case studies have been used for years by business schools and universities.

A major advantage of teaching with case studies is that the students are actively engaged in figuring out the principles by abstracting from the examples. Project-based learning not only provides opportunities for students to collaborate or drive their own learning, but it also teaches them skills such as problem solving, and helps to develop additional skills integral to their future, such as critical thinking and time management.

In my teaching over the past 15 years I was able to work with organisations and students from across the globe.

📧 Interested in joining me as a project partner? Drop me a line: 📧




What are your benefits as a Case Study Partner?

Clear outcomes delivered directly to you

Assess potential talent from across the globe

Access skills and knowledge supported by academic rigour

Minimal cost: your time, engagement & commitment

What my project partners say

One of the strategic decisions last year in Mystery Minds was to consider internationalisation of our business, beyond the german speaking countries. A project group composed of international students, supervised by Barbara, worked over several months on an in-depth analysis of countries for our international expansion, provided us with an analysis of customers in these countries and last but not least with specific recommendations for a market entry strategy into these markets / customers. “Our” students were not only highly engaged but provided us with great ideas that helped us to continue our internationalisation efforts. Highly recommended, we will participate again!

Martin Scheuplein

Mystery Minds

A group of students from the Carinthia University of Applied Sciences worked on a project with our company. We defined a project, gave them our needs. They researched it and then presented their findings to us. We were very impressed with the quality of their work and research. Their findings showed us new approaches we had not considered. The students showed a great deal of enthusiasm, motivation and interest. They didn’t only see it as a student project but they really worked on it to ensure it was sound, practical solutions to meet our needs.  We will gladly come back and support the Carinthia University of Applied Sciences and their student projects time and time again. This collaboration between academia and industry is a win-win to both sides, it helps our youth recognise the need for practical, relevant solutions and what businesses look for. It helps businesses connect to leading business thinking, new approaches and the millennial mindset. There is so much cross fertilisation and learning. These collaborative projects should be supported and continued.

Pari Namazie


At Moonshot Pirates we encourage young people to succeed on their terms while creating a positive impact in our world. For this reason, we have designed a 3-day program that empowers pupils aged 15 to 19 to transform their visions into tangible projects. To spread our movement around the world, we began a global rollout of these Bootcamps to countries outside of Austria. The FH students provided us with an in-depth internalization study, identifying a shortlist of countries to start with. They did a preliminary screening of the market focusing on external macro-level factors, as well as identified similar programs in a SWOT analysis. Last but not least they worked on a social media strategy and gave exciting tips on how to attract our main target audience. We can highly recommend participating in the project. The cooperation with the students and the supervision by Barbara is both professional and passionate!

Aneta Londová

Moonshot Pirates

hokify, Austrias biggest mobile Job-platform, always wants to strengthen their market position in rural areas, like Carinthia. A Project-Team of international Students carried out a core market analysis, followed by an analysis of suitable marketing channels and developed a regional sales and distribution plan for the Job-platform. The Team delivered an innovative sales and marketing strategy, as well as a precise breakdown of the targeted blue-collar audience in carinthia. Extremely valuable was the regional expertise of the team, which resulted in interesting ideas to tackle the market.

Sebastian Prax


The Fairmittlerei manages a network of donor companies, take over, store and manage their excess products and deliver them to NGOs throughout Austria. Under the supervision of Barbara, the student group did a fantastic job for us: they did a thorough analysis on the Carinthian market, compiled a list of possible industry and NGO partners, set up the initial contact and provided even a logistical concept for the Fairmittlerei. Honestly, we were blown away! Totally recommended to participate!

Michael K. Reiter-Coban

Die Fairmittlerei

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” Thomas A. Edison